Why is my business not
by Gary Cole
Is your business stalling out at $10,000
to $20,000 per year and you think you have tried everything? Maybe it is time
to sit back and evaluate or let someone else evaluate your business. Consider
lot of failures are due to your business dynamics. To make a decent living you
really need a minimum population base of 100,000+ within a 30 minute mile
might be over or under priced considering the competition and your skills
might need to improve your range of photos, increase (or decrease) the number
of faces you paint per hour
might need to upgrade your professionalism. Do you have a professional looking
kit, attire? How is your presentation? Are you messy when you paint and turn
might need to allow your peers to critique everything from your painting to
your business card
might need to diversify more to see what works best. Festivals, birthday
parties, restaurants, malls, sports etc. etc.
Check out your rates with the competition. Are you too high for your skills
versus theirs? Make sure it is apples to apples.
you given it time? It takes 3 or 4 years to make more than $30,000 a year.
Tenacity, Tenacity, Tenacity.
Offer SOME free face painting at high exposure spots but you choose the work
you do. In other words do school or church carnivals but do not get tricked
into fast rainbows and hearts. They will not impress anyone. Do your great 5
or 6 minute faces and send those billboards walking around with your card. If
it is a low profit or free event YOU DECIDE what you will or will not paint.
Again, little hearts will NOT earn you business.
Look for public festivals in your area from Art Festivals to Ethnic Events
(like an Irish Festival). Think of them as exposure rather than profit
centers. Make sure you are sending out great faces (5 to 6 minutes each, not
30 or 1). If the line starts to form them charge more and more and go from
make it financially you probably can not earn much more than $25,000 to
$30,000 as a solo face painter. The real money is with the McDonald's
principle. Do not sell burgers at one location but at a thousand locations and
make all the burgers the same and make a little off each burger sold. Build a
team of your own. Corporate accounts generally want multiple workers.
Diversify. If you face paint consider adding ballooning, henna, temp-tattoos
etc. To upside your work.
on the discussion list for face painters at the bottom of
www.Ruby Red Paints.us and ask a lot of
questions and use the expertise of 1600 fellow painters from around the world
a professional business card and pass them out like candy. Post them
everywhere from the schools to the donut shop.
a website that looks great. More and more people are using the internet.
you are brave, let your peers critique your business from top to bottom.
to some classes or face painting conventions in order to upgrade your skills.
Use a business analysis. The challenge is to find someone that understands
your niche business. You might be able to find someone in your area that can
do this. Have a written business plan with financial cash flow to present.
Have all of your marketing in hand. Be prepared to have them watch you paint
somewhere. I do this specifically for face painters and entertainers but it
gets expensive. You fill out a bunch of forms so I can properly analyze your
business and see history. I then come to your location and literally review
everything you do from your skills, to your marketing to review the potential
in your area. I start with a $ 600.00 charge for a 5 hour session ($100 for
each additional hour) PLUS you pay airfare, one night in a hotel, rental car
and food during my visit. It could be well over $1000 but you will look
at your business in a totally different light. It could be the best investment
you ever make to boost your business. It would be a huge jumpstart to your
business. Most people have successful friends. The same business practices
apply to face painting. You also could ask several of your friends to analyze
your business and then take their suggestions to heart. It is not time to be
defensive. Listen, learn and apply the suggestions (IF YOU THINK THEY ARE
VALID) It is just real nice if someone understands this industry and would
know what you are doing wrong. If the analyst knows what they are doing, they
will give you a long list of suggested changes. Only use someone that can look
you in the eye and tell you what you need to do to improve. In other words do
not use your mom who thinks you are wonderful or thinks you need to use the 4
year accounting degree she paid for instead of face painting. If you pay for
this review get exact costs in writing up front.
should be a good start.
Ruby Red Paints
If you want to join the
world's largest e-mail discussion list for face painters then enter your e-mail
address in the box to the left. Get connected to beginner and professional face
painters from all around the world. Ask literally any face painting question you
want and get real answers to help you progress as a face painter. It is free and
you will receive tips on how to paint a particular face, how to stop the line
when its time to go home or how to build a successful face painting business.
Share your photos with others or if you have a need ask for help and the
painters will e-mail you a face painting idea for your upcoming event.
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