What about writing copy for business cards, brochures, flyers or web page?
 by Carol Ong

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When it comes to writing copy, there are no hard and fast rules. However these tips while directed to creating web pages, it also applies to copy that you might included on your printed material from business cards to brochures.

Basically, you just need to keep your copy interesting. Unless you intend to target only your mom (or your best friend), donít overwhelm your site with really long copy. I have nothing against long copy (it didnít bully me as a kid or anything like that), it may just give your readers the wrong impression that your site is a task to read. Or worse, intimidate them and make them leave. Instead, divide copy into shorter bits and just put a NEXT button at the end of the page.

Another thing you need to do is focus your communication. This holds true to any media you wish to use, not just the net. What is the one thing you want them to remember after visiting your site? Knowing the desired effect will make writing easier. 

Of course, your wonderful message wonít get across if it is barely readable. I agree with Johnís comments on fonts and layout.

 Using too many fonts is distracting.

Too many font sizes donít help either.

And emphasizing too many words/ thoughts using colors or fonts format end up emphasizing none.

Take note of your background too. Is it too cluttered that your copy is hard to read? Check the colors you use. Yellow on a white background isnít a good idea. Bright red may cause eyestrain and even bleed when matched with certain color backgrounds.

 Hope this helps. Good luck ;-)

Carol Ong
cbongga@yahoo.com


To see Carol Ong's press ad folio, click here:  http://share.shutterfly.com/osi.jsp?i=EeAOGTdsyaN2zCDA
To see her group's face painting, click here: 
http://share.shutterfly.com/osi.jsp?i=EeAOGTdsyaN2z_I

Advertising copywriter by day, and uhmÖ by night.

 

Google Groups Subscribe to facepainthq
Email:
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If you want to join the world's largest e-mail discussion list for face painters  then enter your e-mail address in the box to the left. Get connected to beginner and professional face painters from all around the world. Ask literally any face painting question you want and get real answers to help you progress as a face painter. It is free and you will receive tips on how to paint a particular face, how to stop the line when its time to go home or how to build a successful face painting business. Share your photos with others or if you have a need ask for help and the painters will e-mail you a face painting idea for your upcoming event.

 


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