Four simple marketing tools
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Four simple low cost marketing tools that
can make you stand in front of your peers...
There are many people that are reading this article
that perhaps are excellent clowns, face painters, ballooners or magicians but
are not paying the bills due to poor marketing. I'm going to pass on four
fairly inexpensive tools that can make you move to the front of the line.
#1 - Get some good looking business cards
Depending on your particular skills you need to come
up with a business card that has a look of "Hey, I want this guy/girl at my
next event". The question is what are the basics? To many times the cards look
quite boring or on the other hand they look like you are advertising the
printer's font library. Come up with a logo or photo that is colorful and
catches the eye. Do allow your ego to win out over the better option. For
example, many put on their clown face on the card, rather than posting the
photo of the good looking child with their faces painted or wearing your
balloon hat. 5th Avenue doesn't put the new cloths line on the perfect models
because it does not work. If the perception is you make people and
particularly children smile, you will do better than showing your face. Let me
say it again... don't let your ego get the better marketing. Try to stick to a
maximum of two types of fonts. On top of that, make those fonts that can
easily be read from 3 foot away. Personally I like to buy the "tent style"
business cards. I put a full color photo of children with their face painted
on the front of the card and the basics of information. Add a catchy phrase to
the front of the card that sums up what you do or offer. On the back, I list
my top 25 or so customers to indicate that I am being hired from the best
companies in the area. On the inside in simple black print I add the different
services I offer and the general pricing structure. If you look around you can
find many companies that can print a first class color business card for very
little. E-mail me if you want some ideas. On the front give only the very
basic details. Don't over complicate things. More tips on business cards can
be found at
#2 - Make a simple web page that gives more
On those business cards add your e-mail and URL for
your web page. Most internet providers allow you space to create your own web
page. If not there are many places on the internet that allow free personal
web page space. Take advantage of this. This way, if people want more
information, they can always log on to your web page. It is a free flyer. If
you wish to see a good example take a look at mine at
#3 - Now that you have a good card and the
free web page start passing out those cards like candy.
I have found that most people will toss a flyer in
the trash almost right away but they will stash away a business card for
future use. I've had people call me up from cards that I passed out six years
ago when I started the company. I know it is six years, because at first I
used my home phone number. Remember, your card must catch their eye and give
them just enough information that they want to hold on to it. At every event
you go to, have cards out on the table and ALWAYS leave at least three to five
of them with the hostess. We even have one of those pencil packs with a zipper
and clear window in the three ring binder that shows the children what faces
we can paint. We add a page right by it that says "feel free to take one of
our business cards". I like the tent style cards because you can fold them and
have them standing up asking to be picked up when you paint or balloon.
Consider each card as a future opportunity to work.
#4 - The next idea you get and give out for
free and that is a smile.
Everyone that reads this page will be someone that
works with the public. There is no doubt that you will get MANY MORE
OPPORTUNITIES if you live your life and do your work with a smile on your
face, in your walk and in your voice. You are dealing with people and they
simply do not want to hear about your aching back, the traffic ticket you
received or the jerk you have as a neighbor. Even if you are having a bad day,
put a smile on your face. It is very contagious. If you can keep that smile on
you will attract much more business. I know you know what I am talking about.
Have a smile and you can't go wrong. No one wants a sour pus at their event.
The happier you can position yourself the better off you will be.
Ruby Red Paints Inc.
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